Med-Reps Vs Pharmacy Sales Reps: Who will take charge of pharmaceutical sales in Greece in the following years?

The pharmaceutical sales model in Greece goes through a major transition. Pharmaceutical companies need to adapt to a new business environment described by a significantly lower spending power both by the Greek National Health System and by the individual patient-consumer. Additionally the change of the prescription model and the growing importance of pharmacists have reshaped […]

The evolving CSO landscape

In a way, contract sales organizations (CSOs) have had to contort themselves to the same pressures that their pharma-manufacturing and -marketing clients have: the growing difficulty of reaching physicians; the pressure to deliver better results at lower costs; the growing complexity of multichannel marketing campaigns; and the underlying, digitally based technologies that support those channels. […]