Direct Sales to Pharmacies

In order to increase their sales and market shares, pharmaceutical companies need to approach the large community of pharmacists. However, this approach must not be done in a traditional way or be limited only to direct sales but it has to move to the higher level of pharmacist detailing and education. Through this approach pharmacists can easily decide what’s best for their customers.

With the use of our services every pharmaceutical company can achieve the placement of its products in the pharmacies and educate pharmacists for:

• Its products and their advantages.
• The therapeutic properties of its products.
• Several benefits that its products offer to patients (e.g. fewer side effects, quicker onset of action, longer duration etc.)

Through this service pharmaceutical companies add value to their products and enable pharmacists to offer the right solution to their customers. In other words pharmaceutical companies help pharmacists become the best “ambassadors” for their products.

Moreover, with this particular service pharmaceutical companies enhance their commercial presence, since our sales-reps act also as merchandisers to drive demand and increase product sell-out.

Our pharmacy detailing and sales teams have mapped every aspect of the Greek pharmacies and know how to approach and communicate with each pharmacist individually. Having a rich experience with the pharmaceutical community, we know exactly what pharmacists need and which are the best methods to interact with them.

Our pharmacist specialists are not just regular “order-takers” as commonly known in the market, but highly motivated people specially trained to drive pharmacists’ recommendation for the products they represent. These are the people you need to differentiate your products and be perceived as a company that offers value to its clients.

If you are looking for a penetrating presence in the pharmacies contact us to provide you with a full action plan that will boost your company and its products and enhance the breadth of your message.